Renovation and redesign of the VIP lounge in the MHP Arena: entrance area, sports studio, dining areas, players' tunnel, press conference room, kiosks and turnstile systems. VfB Stuttgart was looking for a central solution for content playout and hosting – easy to operate, reliable on matchdays and at events, and a partner who truly understands digital signage on special-format surfaces.
EVISCO took full responsibility for the DS integration, the installation of special-format surfaces, and the production of content for large special formats – such as the louvres in the entrance area and the long LED walls in the players' tunnel, the PORSCHE Tunnel Club.
EVISCO also supported the club's complete brand redesign – from new animations and formats to delivering content for touchpoints outside the arena and for social media.
A breathtaking new VIP business area with a players' tunnel that sets an entirely new benchmark. Fans experience the match in the new VfB look – up close and staged like nothing else.
EVISCO supports every matchday, adapts content at short notice and takes on projects on request – for the MHP Arena, for touchpoints outside the venue, and for social media.
The biggest challenge was the 280-degree LED surface in the players' tunnel facing an opposing mirror: players lining up must not be distracted – the content had to account for the reflection.
On top of that came the integration of brands like PORSCHE, which needed a presence without ever getting in the way of the sport.
