To attract young talent and raise its public profile, the Bayerisches Staatsministerium für Wohnen, Bau und Verkehr (StMB) is increasingly investing in high-quality video production. Together with partner agency DACHCOM, responsible for the overall "Ich bau Bayern" campaign, EVISCO followed outstanding state construction projects with the camera.
From interviews and footage came recruiting videos for the campaign as well as standalone image films for the building construction and road construction departments. Different lengths and formats make the films versatile – for the website, online, at trade fairs and on social media.
Three strong, authentic recruiting videos were produced for "Ich bau Bayern," including the new building for the Technical University of Nuremberg and a new bridge in the Upper Palatinate.
The broad use of video increased the number of applications and strengthened public awareness of the StMB's diverse responsibilities – a clear win for the employer brand.
An employer that builds far more than roads.
