Varied, diverse and "certainly different" than you'd think – that's the motto the Bavarian Police uses to describe their colleagues' everyday work as they search for new recruits.
EVISCO developed and produced the campaign's film content over several years: cinema trailers, info films and social media clips showing what the police profession is really about.
A recruiting campaign that relies not on gloss, but on authenticity – and in doing so wins the attention of the right audience.
The campaign continued across several seasons and was played out across multiple channels: cinema, online and social media.
If you want good candidates, you have to communicate honestly. The Bavarian Police dared to – and EVISCO delivered the film content to make it happen.
